Why you let down your guard on ads when scrolling on social media

UK Plans Under-16 Social Media Ban as Research Shows Scrolling Lowers Advertising Defenses

The ConversationThe UK government announced plans to ban children under 16 from social media platforms, joining a growing Western push to shield minors from online harms. Separately, cognitive research reveals why social media feeds make users especially susceptible to advertising: the passive scroll state reduces critical defenses that active information-seeking would normally engage. The EU is also weighing mandatory age gates, with its Commission chief signaling openness to restricting minors' access.