Slate Auto Partners With Crayola to Let Buyers Choose Colors for Its $25,000 EV Pickup Truck

Wired—Electric truck startup Slate Auto announced a partnership with Crayola, turning the iconic crayon brand into a customization tool for its minimalist $25,000 pickup truck. Slate's truck is intentionally sold in a single gray color and designed to be personalized by its owners — the Crayola collaboration provides a branded catalog of colors and vehicle wrap options. The tie-up is a creative marketing move for both brands, drawing attention to Slate's unusual no-frills-but-customizable philosophy at a price point far below premium rivals. Slate has positioned its truck as a practical, affordable alternative to electric pickups like the Rivian R1T and Ford F-150 Lightning.

• Wired — Slate's gray $25,000 EV truck gets a Crayola color makeover partnership.
• Business Insider — Slate's EV truck is built to be customized. Crayola is helping fill in between the lines.
• DNyuz — Slate's truck is built specifically to be customized — Crayola helps fill in the color options.
• TechCrunch — Slate Auto and Crayola team up to add color customization to the bare-bones EV truck.