Apple's Eddy Cue promises 'better and more' content is coming to Apple TV+
9to5Mac—Apple services chief Eddy Cue has publicly committed to expanding and improving the company's entertainment offerings, signaling a push to bolster Apple TV+'s content library. Cue's comments suggest the streaming service will receive more investment in programming, though he offered no specific titles or timeline. The remarks come as Apple TV+ faces continued competition from larger streaming rivals.