Lululemon Apologizes After Great Wall of China Drum Sparks Uproar

Lululemon apologizes to China after Great Wall yoga event used Japanese taiko drum

Lululemon issued a public apology in China after a promotional yoga event at the Great Wall featured a Japanese taiko drum, which Chinese users flagged as culturally insensitive. The incident became a flashpoint on Chinese social media and drew international coverage of the brand's stumble in its most sensitive overseas market. The controversy highlighted the risks multinational brands face when staging high-profile events in China.

Lululemon apologizes to China after Great Wall yoga event used Japanese taiko drum · Noozday