Researchers find Uber and Lyft quote up to 29 different prices for identical rides

New York Post — Business—A bombshell investigation revealed that the same trip on the same app at the same moment can carry prices varying by hundreds of percent, driven by AI-driven dynamic pricing that also generates fake discounts. Researchers documented as many as 29 distinct price points for one route. The findings reignite regulatory scrutiny over algorithmic pricing in the gig economy.

• New York Post — Business — AI-driven pricing generates fake discounts alongside the variable fares
• Business Insider — researchers documented up to 29 distinct prices for a single identical trip
• DNyuz — Investigation finds Uber and Lyft charge divergent prices for identical routes at the same moment
• NBC News — Investigation finds Uber and Lyft charge different prices for identical rides